Estée Goel

Hi, I'm Estée
a human-centered product builder bridging design, engineering & strategy.

I'm a Design Engineer at Worthy, where I'm designing and building AI-native financial planning software at the intersection of UX, product, and frontend. I work closely with founders in a fast-moving 0→1 environment to translate complex financial workflows into intuitive, scalable interfaces.

I graduated from Carnegie Mellon University with a B.S. in Human-Computer Interaction & Economics and a minor in Design. I started doing art at age 3 and have been mixing creativity with craft ever since — from HCI research to brand systems to architectural lighting.

Outside of work, I row competitively (11 years, national champion, 5 clubs) and run EST. Creativ, a creative studio I founded in 2020.

Illustration of Estée

experience

Feb 2026 — Present Current

Design Engineer

Worthy  ·  San Francisco, CA

Designing and building AI-native financial planning software. Leading product design across the platform at the intersection of UX, product, and frontend — shaping how financial advisors interact with AI for tax planning and beyond.

Feb 2025 — Jan 2026

UX & Design Engineer

Stack Sports  ·  New York, NY

Led UX and product design for RegattaCentral. Delivered HOCR LiveTrack for 12,000+ athletes and 400,000+ spectators, and World Rowing Athlete Connect for 3,200+ masters athletes.

Oct 2024 — Jan 2026

UX Consultant

Etail Solutions  ·  Remote

Sole designer reimagining Etail's enterprise platform. Modernized a 15+ year legacy system for 50+ enterprise clients, contributing to 29% revenue growth. Introduced Figma and established the company's first design system.

Apr 2020 — Present

Founder

EST. Creativ

Built a creative studio producing custom artwork and brand design. Tripled monthly sales via social and referral networks. Delivered brand kits and visual systems for 10+ organizations.

May 2023 — Aug 2023

Design Intern

SBLD Studio  ·  New York, NY

Collaborated on architectural lighting design for corporate and public spaces. Contributed to the Wells Fargo CIC Courtyard redevelopment, improving projected visibility by 40%.