Estée Goel

estée
goel

human-centered product builder
bridging design, engineering & strategy

Design Engineer @ Worthy  ·  San Francisco

Illustration of Estée
✦ Design Engineer @ Worthy ✦ 0→1 AI-native fintech ✦ HOCR LiveTrack · 400K+ spectators ✦ World Rowing Athlete Connect ✦ Enterprise UX @ Etail Solutions ✦ Founder, EST. Creativ ✦ CMU HCI & Economics ✦ Rowing President & Captain ✦ San Francisco · New York ✦ Product · UX · Brand · Frontend ✦ Design Engineer @ Worthy ✦ 0→1 AI-native fintech ✦ HOCR LiveTrack · 400K+ spectators ✦ World Rowing Athlete Connect ✦ Enterprise UX @ Etail Solutions ✦ Founder, EST. Creativ ✦ CMU HCI & Economics ✦ Rowing President & Captain ✦ San Francisco · New York ✦ Product · UX · Brand · Frontend

featured work

01  ·  UX & Product Design · Engineering

HOCR LiveTrack

In-boat video and real-time GPS for the Head of the Charles Regatta — serving 12,000+ athletes and 400,000+ spectators.

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01
02  ·  UX Design · Product

World Rowing Athlete Connect

Designed and launched a platform connecting 3,200+ masters athletes for the World Rowing Championships.

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02
03  ·  Enterprise UX · Design Systems

Etail Solutions

Modernized a 15+ year legacy enterprise platform for 50+ clients — contributing to 29% revenue growth.

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03
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