Estée Goel
01  ·  UX & Product Design · Engineering

HOCR LiveTrack

In-boat video and real-time GPS for the Head of the Charles Regatta — serving 12,000+ athletes and 400,000+ spectators.

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02  ·  UX Design · Product

World Rowing Athlete Connect

Designed and launched a platform connecting 3,200+ masters athletes for the World Rowing Championships.

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03  ·  Enterprise UX · Design Systems

Etail Solutions

Modernized a 15+ year legacy enterprise platform for 50+ clients — contributing to 29% revenue growth.

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04  ·  UX Research · UX Design

Nor Design

Redesigned a 20-year-old Canadian design archive — top 2 of 11 CMU HCI Capstone projects, recognized for innovation, usability, and impact.

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05  ·  Product Design · AI

VibeAI

Encourage authenticity on social media platforms through AI-powered alignment with core values.

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06  ·  UX Design · AI

SnapGuard

Mitigate biases in generative AI through gamification and community building.

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07  ·  Architectural Design · Internship

Wells Fargo CIC

Lighting design concepts for the Wells Fargo Information Center courtyard — improving projected visibility by 40%.

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08  ·  Data Analysis · Economics

Pittsburgh Marathon

Economic impact analysis of P3R's Pittsburgh Marathon on Allegheny County — CMU Economics Capstone.

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