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AAPI - Diwali

Branding AAPI Montclair's largest event!


Overview

Duration

Aug-Oct 2021 (2 months)

Deliverables

Invitations, Flyers & Ads, T-Shirt Design, Parking Passes, Banners, Social Posts

Disciplines

Brand Design, Graphic Design

Tools

Adobe CC, Canva, Procreate

About

AAPI Montclair is a 501(c)3 nonprofit representing Asian Americans and Pacific Islanders and families in the Montclair, NJ area and across New Jersey. It is a brave space to share experiences and help unify our voices to create action and representation for our communities.

In 2021, I was comissioned to brand their Diwali event, bringing in 800 people and over $15,000.

Diwali, the Indian the festival of lights, is celebrated by millions around the world, and for many, it is considered the beginning of the New Year, often coinciding with harvest celebrations in many countries. Diwali marks new beginnings, the triumph of good over evil and light over darkness.

01 Branding

Color Palette

Palette

Fonts

This font pairing was used everywhere, I created the flame "O" by hand.

Fonts

02 Digital Products

Save The Date

Save The Date

Advertisement

Local Newspaper & Website

Local Ad

03 Physical Products

T-Shirts

These shirts were sold out in every size at the event! Generating over $500

Design Actual Shirt

Bookmarks

Bookmark

Banner

Two of these 2ftx5ft banners were displayed during the event

Banners


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